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Every screen,

Every screen, every team
always in sync

Ably pub/sub pushes live table updates to every open tab instantly. Socket.io handles push for alerts. No refresh, no polling.

Every screen,
How it works

From a click on one screen to every screen in 4 steps

Update a lead and every open tab sees it instantly. Ably handles data sync, Socket.io handles push, every screen stays live.

1

Change Origin

Someone makes a change, anywhere

A teammate edits a lead status. A rep deletes a stale record on mobile. A bulk operation reassigns three hundred leads. Every write action enters the same pipeline, wherever it came from.

  • Inline Edit
  • Bulk Update
  • API Write
  • Mobile
2

Ably Pub/Sub

Ably publishes the event to every subscriber

The moment the change commits, the backend publishes an event to the right Ably channel. Events are typed: row_updated for edits, row_deleted for removals, bulk_update for multi-record operations.

  • row_updated
  • row_deleted
  • bulk_update
  • Pub/Sub
3

Cross Tab Delivery

Every open tab receives the event

Every tab subscribed to the channel across teammates, devices, and sessions receives the event the moment it ships. A manager, a rep on a laptop, a sales ops specialist all see it at once, no refresh.

  • Cross Tab
  • Multi Device
  • Multi User
  • No Polling
4

Instant Render

The UI reflects the change instantly

The table updates the row in place. Deleted rows disappear. Bulk operations land in one render pass. Socket.io push surfaces when it matters a lead converted, an SLA breach, a deal assigned.

  • Instant Render
  • Push Notifications
  • Socket.io
  • Zero Stale Data
Why Teams Choose EVOX

Six reasons teams never go back

Once a team works where the screen always reflects the live database and two reps never touch the same lead, the old way feels unacceptable.

Reps stop stepping on each other's work

Reps stop stepping on each other's work

The classic sales disaster two reps working the same lead unaware disappears when every screen reflects the live database. A status change shows up everywhere instantly.

Managers see the floor as it actually is, right now

Managers see the floor as it actually is, right now

The pipeline stops being a snapshot and becomes a live feed of every deal. A card moves on a rep's screen, the manager sees it, the forecast updates in the same second.

Teams skip the daily is this number current? question

Teams skip the daily is this number current? question

The trust tax of stale data the second-guessing, the manual refresh disappears. The number on the screen is always the number in the database, full stop.

Bulk operations land everywhere without anyone hitting reload

Bulk operations land everywhere without anyone hitting reload

A bulk reassignment of three hundred leads used to leave every view wrong until a refresh. Now it lands on every open tab at once lists shrink, the dashboard rebalances.

Notifications surface the moment they matter

Notifications surface the moment they matter

A high-value lead converts and the rep gets the toast immediately. An SLA timer breaches and the manager sees it on screen. Socket.io push delivers the instant it fires.

The F5 reflex stops being part of the workday

The F5 reflex stops being part of the workday

Anyone in a CRM long enough has trained themselves to refresh every few minutes. That reflex disappears. The page stays open and the data keeps flowing.

Who relies on EVOX real time
Deepak MehrotraDeepak MehrotraDeepak MehrotraDeepak Mehrotra

6800+

STeams working from live data,
not refresh buttons

Built for teams that move faster than a refresh button

Sales reps, managers, CS, ops, and engineering use EVOX real time updates as the foundation for collaborative work. The data table is the canvas, the Ably channel is the wire, the Socket.io push is the alert.

Ably

Pub/Sub

Socket

Push Notifications

0ms

Perceived Lag

Tabs in Sync

Live Data Engine

Every row, every tab, every time

Ably pub/sub publishes row_updated, row_deleted, and bulk_update events to channels every client subscribes to. Tables, dashboards, and pipelines update in place the moment a change commits.

Features

Everything the real time engine ships with

A real-time backbone in the email marketing software your team uses. Ably for data sync, Socket.io for push.

Live Data Table Updates

Every data table leads, contacts, deals, campaigns updates the moment a change commits. Typed events render the smallest diff, no reloads.

Ably Pub/Sub Messaging

Ably runs the messaging backbone for live data sync. Channels are scoped per data type and workspace, so each client gets only the events it cares about.

Socket.io Push Notifications

Socket.io handles server push for events needing a human high-value lead alerts, SLA breaches, deal closed won. Toasts and badges fire the moment it ships.

Cross Tab Synchronisation

Every tab on the workspace gets the same events at once. A rep with a lead list, a deal, and a dashboard sees one consistent state.

No Refresh Workflow

The refresh button leaves the workflow. Pages stay open and data keeps flowing, so dashboards and boards stay accurate for hours.

Zero Stale Data Guarantee

Every screen shows the live state of the database. Connection drops are detected and recovered, missed events replayed on reconnect, divergence resolved.

Questions & answers

Everything you need to know

Common questions about EVOX real-time updates and what Ably and Socket.io each handle.

The two systems handle different jobs. Ably runs the pub/sub backbone for live data table updates row updated, row deleted, bulk update events on channels every client subscribes to. Socket.io handles server push notifications for events that need a human in the loop toast alerts, live badge counts, mentions, and SLA breaches. Together they give the platform two complementary layers: live state for the tables, and live alerts for the moments that matter.
Three typed row events cover the data table layer row_updated whenever an inline edit, status change, or single record write commits; row_deleted when any record is removed including merge survivors; and bulk_update for multi record operations like reassign, retag, or import. The Socket.io layer publishes its own set of higher level events for notifications, mentions, and activity feeds, with payloads scoped to the user who needs to see them.
Yes, every tab and every device subscribed to the workspace receives the same events at the same time. A rep with the lead list open on a desktop, a deal detail open on a laptop, and a dashboard open on mobile sees the same live state on all three. The events are delivered to every connected client, so the team experience stays consistent across every screen in use.
Connection drops are detected automatically and the client reconnects in the background. On reconnect, any events the client missed during the outage are replayed, so the table state catches up to the live database without the user having to refresh. For long outages, the client falls back to a full sync of the affected channels to guarantee no divergence between screen and server.
No, the architecture is designed for low overhead. Ably delivers events over a single multiplexed WebSocket per session, so the platform isn't opening a connection per channel. Clients subscribe only to the channels relevant to the current view, and the typed events let the UI render the smallest possible diff no full table reloads on every change. The result feels faster than a refresh based application, not slower.
Yes, notification preferences are per user and per event type. Each teammate decides which Socket.io push events surface as toasts, which fire as in app badges, and which roll up into the activity feed only. High signal events like a closed won deal or an SLA breach are on by default for the right roles, while the more chatty event streams can be opted into or out of based on how the team likes to work.
Evox · AI email marketing

Evox sends campaigns that feel one-to-one at scale.

Behavior-triggered emails that build, personalize, and send themselves so every subscriber gets the right message at the right moment.

4.1x
average campaign ROI
68%
open rate improvement
3.2x
conversion rate lift
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