From brief to published
page. In one flow.

From four live sources, every time. First, live search results: Article Writer searches the brief's questions and pulls the current top results, so the article reflects the web now. Second, Reddit: relevant threads surface the lived opinions and honest reviews. Third, X: the timely takes and conversations happening in real time. Fourth, your own product data: features, pricing, outcomes. Every claim is traceable, with sources visible in the draft view.

By feeding Article Writer a representative sample of the brand's existing content. Twenty to fifty articles is usually enough; the team selects pieces that capture the voice they want. From those, Article Writer learns the sentence rhythm, the vocabulary, the tone that distinguishes the brand, the structures editors favour, and the opinions the brand expresses. The voice can be retrained anytime, applying from the next article forward. Training stays private to the workspace.

It means the article is shaped for how answer engines decide what to cite, not just how search engines decide what to rank. The opening paragraph delivers a direct, complete answer to the primary question, the kind an AI could pull verbatim. The middle goes deep on the cluster's topics, and the end summarises in a citable shape. Unlike SEO content that buried the answer, this puts the citable content where engines look.

The check runs three comparisons before any draft can publish. First, against the open web: the draft is compared to current top results to confirm it is not paraphrasing. Second, against your archive, to confirm it is not duplicating existing content. Third, against the generic AI shape: the over-qualified sentences and formal cadence that reduce trust. It is a gate; the team can override a flag, the default is revision.

WordPress, Webflow, Ghost, Shopify, Notion, HubSpot, and your custom CMS through a direct connection. For each platform, Article Writer pushes the article with headings in the correct format, schema attached, internal links in native format, metadata configured, and the publish status set however you choose: draft, scheduled, or live. Custom systems use a connection configured during onboarding. No copy pasting by hand.

Whatever role the team decides. Article Writer is built to work with the human writer, not replace them. Some teams generate a strong first draft and have an editor refine before publishing. Some have a writer review every draft and ship only with edits. Some trust the trained voice and originality check enough to publish straight through. All are supported and preserve brand standards. It is a power tool, not a replacement.